(via Animal New York)

These are our favorite gaffes on Animal New York, and they seem almost the exclusive domain of editor Bucky Turco: see his Archie Bunker eloquence in full glory above (we highlighted it for you)!  When was the last time you confused ‘anecdote’ with ‘antidote’?  When you were 5?  Oh, you don’t say?  Us too!  But don’t be too hard on the kids over at Animal.  It must be tough keeping so many words straight when your content calls for writing TWO whole sentences.       

(via Animal New York)

These are our favorite gaffes on Animal New York, and they seem almost the exclusive domain of editor Bucky Turco: see his Archie Bunker eloquence in full glory above (we highlighted it for you)!  When was the last time you confused ‘anecdote’ with ‘antidote’?  When you were 5?  Oh, you don’t say?  Us too!  But don’t be too hard on the kids over at Animal.  It must be tough keeping so many words straight when your content calls for writing TWO whole sentences.       



“animalnewyork.com has a daily revenue of $6.”  (source: WebTrantula web analysis)    


According to current metrics, Animal New York apparently only has a daily revenue of $6 and a monthly revenue of $168!  It’s no secret to anyone who visits Animal regularly that the site suffers a chronic inability to keep regular advertisers, aside from the occasional and infrequent PPC banner ad.  But can Animal New York really be failing THAT miserably, even while being economically and creatively mentored by advertising powerhouse Mother New York?  We wondered.  Until we looked into that mysterious banner ad, familiar to anyone who’s looked in on Animal New York these past few months:





White Pike Whiskey appears to be Animal New York's only consistent advertiser.  Never heard of White Pike Whiskey?  Neither had we.  ”The just-released White Pike Whiskey is the alcoholic child of Mother Industries, a New York based creative company.  For now, White Pike Whiskey is only available in New York bars and restaurants.”  Yes, that’s the same Mother who recently adopted Animal New York as its “web publishing arm”.  Being your own main source of income is not a very lucrative business model, so that might explain why Animal New York's daily revenue is $6.  And it’s no shock that Animal would have a hard time securing more profitable ad sources given its abysmal downward traffic trend and routine sloppiness.  The shock here is that the mighty Mother New York was really that incapable of countering Animal's descent, and instead seemed only to make things worse:      





It’s impossible not to wonder how Mother New York's high profile clients, like Stella Artois and Virgin Mobile, feel about entrusting their brand visibility to a company that seems so tragically incapable of managing even their own small “web publishing arm”.  It was impossible for us not to wonder, at least.  So we asked them!  We sent along our findings to Pablo Firpo (at Stella) and to Ron Faris (at Virgin).  We’ll publish their replies here when we receive them!        

animalnewyork.com has a daily revenue of $6.”  (source: WebTrantula web analysis)    

According to current metrics, Animal New York apparently only has a daily revenue of $6 and a monthly revenue of $168!  It’s no secret to anyone who visits Animal regularly that the site suffers a chronic inability to keep regular advertisers, aside from the occasional and infrequent PPC banner ad.  But can Animal New York really be failing THAT miserably, even while being economically and creatively mentored by advertising powerhouse Mother New York?  We wondered.  Until we looked into that mysterious banner ad, familiar to anyone who’s looked in on Animal New York these past few months:

image

White Pike Whiskey appears to be Animal New York's only consistent advertiser.  Never heard of White Pike Whiskey?  Neither had we.  ”The just-released White Pike Whiskey is the alcoholic child of Mother Industries, a New York based creative company.  For now, White Pike Whiskey is only available in New York bars and restaurants.”  Yes, that’s the same Mother who recently adopted Animal New York as its “web publishing arm”.  Being your own main source of income is not a very lucrative business model, so that might explain why Animal New York's daily revenue is $6.  And it’s no shock that Animal would have a hard time securing more profitable ad sources given its abysmal downward traffic trend and routine sloppiness.  The shock here is that the mighty Mother New York was really that incapable of countering Animal's descent, and instead seemed only to make things worse:      

image

It’s impossible not to wonder how Mother New York's high profile clients, like Stella Artois and Virgin Mobile, feel about entrusting their brand visibility to a company that seems so tragically incapable of managing even their own small “web publishing arm”.  It was impossible for us not to wonder, at least.  So we asked them!  We sent along our findings to Pablo Firpo (at Stella) and to Ron Faris (at Virgin).  We’ll publish their replies here when we receive them!        

Animal New York's traffic may be going down down down, but ours is going up up up!  Somehow we got 78 followers after little more than a week live!  Thanks to everyone who followed and a big thank you to Paper Magazine, Buzzfeed, Time Out NY, Art News Mag, and to Gothamist's own Christopher Robbins, who sends over an encouraging “HA!”  It really is true: laugh and the whole world laughs with you!        

Animal New York's traffic may be going down down down, but ours is going up up up!  Somehow we got 78 followers after little more than a week live!  Thanks to everyone who followed and a big thank you to Paper Magazine, BuzzfeedTime Out NY, Art News Mag, and to Gothamist's own Christopher Robbins, who sends over an encouraging “HA!”  It really is true: laugh and the whole world laughs with you!        


(via Animal New York)

And for today’s gaffe: "Are your roommates cool with you bringing home strange…?”  Strange…WHAT?  Is the writer being enigmatic?  Abstract?  Nope, just sloppy.  It’s all part of the fun of a visit to Animal New York, where the reader gets to finish the posts themselves!  Anyone can hide a little ol’ type-o deep in an article, but it takes some real illiterate excellence to title your article with your one!  Animal New York does.  Lots.  And, as the site seems to rely exclusively on its commenters for its copy editing, those conspicuous gaffes tend to live a long, long time.  Here’s a commenter schooling Animal New York Editor-In-Chief (yes, editor) Bucky Turco on his own recent titular mishap:



That gaffe was up for a full week before a generous reader did Bucky Turco's job for him.  As Gothamist's Jake Dobkin just pointed out to Animal New York, outsourcing its editorial duties to its commenters might not be such a good idea!     

(via Animal New York)

And for today’s gaffe: "Are your roommates cool with you bringing home strange…?”  Strange…WHAT?  Is the writer being enigmatic?  Abstract?  Nope, just sloppy.  It’s all part of the fun of a visit to Animal New York, where the reader gets to finish the posts themselves!  Anyone can hide a little ol’ type-o deep in an article, but it takes some real illiterate excellence to title your article with your one!  Animal New York does.  Lots.  And, as the site seems to rely exclusively on its commenters for its copy editing, those conspicuous gaffes tend to live a long, long time.  Here’s a commenter schooling Animal New York Editor-In-Chief (yes, editor) Bucky Turco on his own recent titular mishap:

That gaffe was up for a full week before a generous reader did Bucky Turco's job for him.  As Gothamist's Jake Dobkin just pointed out to Animal New York, outsourcing its editorial duties to its commenters might not be such a good idea!     


(via Twitter)

Reader response to the new Animal New York: “completely broken”.
(This is what success looks like, kids!  Animal New York and Mother New York, making magic!)

(via Twitter)

Reader response to the new Animal New York: “completely broken”.

(This is what success looks like, kids!  Animal New York and Mother New York, making magic!)



keyword analysis of animalnewyork.com


Thanks to this handy keyword analysis chart it can be officially confirmed: Animal New York is CRAP!  Well, at least 16.7% crap.  But chin up, Bucky Turco and crew…keep at it like you’ve been keeping at it and you’ll get your crappiness up to 100% in no time!     

keyword analysis of animalnewyork.com

Thanks to this handy keyword analysis chart it can be officially confirmed: Animal New York is CRAP!  Well, at least 16.7% crap.  But chin up, Bucky Turco and crew…keep at it like you’ve been keeping at it and you’ll get your crappiness up to 100% in no time!     



(photo via Twitter)


It’s been a rough month over at Animal New York:
Their newly hired Managing Editor Joel Johnson just abruptly quit his post and Bucky Turco and crew were apparently none too happy about it.  How long did it take Johnson to lose faith in Animal after its redesign by Mother New York?  90 days.
Newly hired staff writer Jane-Claire Quigley (one of only two full-time bloggers there) also jumped ship, sticking it out only one half-week longer than Johnson had.    
And then, of course, Animal lost the ship itself, banished to a dinghy only days ago.  Mother New York evicted the Animal New York crew from the private office they’d been providing them—a spacious crystalline roost of Animal's very own, affectionately referred to by the staff as The Newsroom, its glass bragging with the ANIMAL logo in large white font—to an anonymous little corner at Mother headquarters where they were invited to share some desks hidden behind a well-worn bulletin board.  (YIKES!)  How long after its redesign did Animal manage to keep its office?  14 short weeks.  
What exactly caused Animal New York to lose favor with their benefactor Mother New York so soon?  Did Mother simply open its eyes to Animal New York’s disastrous stats since its involvement and realize said involvement would be a nasty stain upon Mother’s otherwise stellar portfolio?  Does Mother just want to hide away its problem child and make Animal New York less conspicuous?  Or is Mother signaling that it’s readying to abandon the futile endeavor that Animal New York has proven itself?  What, oh what, can it all mean?  And what could have brought all this about so swiftly?  What, oh what?  
We can only wonder.              

(photo via Twitter)

It’s been a rough month over at Animal New York:

  • Their newly hired Managing Editor Joel Johnson just abruptly quit his post and Bucky Turco and crew were apparently none too happy about it.  How long did it take Johnson to lose faith in Animal after its redesign by Mother New York?  90 days.
  • Newly hired staff writer Jane-Claire Quigley (one of only two full-time bloggers there) also jumped ship, sticking it out only one half-week longer than Johnson had.    
  • And then, of course, Animal lost the ship itself, banished to a dinghy only days ago.  Mother New York evicted the Animal New York crew from the private office they’d been providing them—a spacious crystalline roost of Animal's very own, affectionately referred to by the staff as The Newsroomits glass bragging with the ANIMAL logo in large white font—to an anonymous little corner at Mother headquarters where they were invited to share some desks hidden behind a well-worn bulletin board.  (YIKES!)  How long after its redesign did Animal manage to keep its office?  14 short weeks.  

What exactly caused Animal New York to lose favor with their benefactor Mother New York so soon?  Did Mother simply open its eyes to Animal New York’s disastrous stats since its involvement and realize said involvement would be a nasty stain upon Mother’s otherwise stellar portfolio?  Does Mother just want to hide away its problem child and make Animal New York less conspicuous?  Or is Mother signaling that it’s readying to abandon the futile endeavor that Animal New York has proven itself?  What, oh what, can it all mean?  And what could have brought all this about so swiftly?  What, oh what?  

We can only wonder.              



(via Twitter)


"Number of comments on the last 10 Animal posts: 1.  So to be clear, yes, no one reads your site. Congrats!” 
-Jake Dobkin, Founder and Editor-In-Chief of Gothamist.com, reminding Bucky Turco that, yes, in fact, no one does read Animal New York.

(via Twitter)

"Number of comments on the last 10 Animal posts: 1.  So to be clear, yes, no one reads your site. Congrats!”

-Jake Dobkin, Founder and Editor-In-Chief of Gothamist.com, reminding Bucky Turco that, yes, in fact, no one does read Animal New York.



(photo via Twitter)
Animal New York impresario (and hardy eater/heart attack candidate) Bucky Turco delivers his state of the union to the Animal writing staff.     


So just how EPIC can a website FAIL?  According to Compete’s Site Analytics, over the three month period directly after Mother New York's redesign of Animal New York, the site was averaging only 753 visitors daily!  We decided to use Vimeo's precision tallies to take a look at the traffic generated by some recent Animal New York video-based articles.  What we found was facepalmingly pitiful (and some of these posts have been live for WEEKS!):
"Animals Eating Animals: Episode 2" - 89 VIEWS
"Protestors Shouting Down Ahmadenajad Outside NY Hotel" - 38 VIEWS
"Meet Patrick Waldo, The Artist F.K.A. Moustache Man" - 156 VIEWS
"Artist’s Notebook: Rollin Leonard" - 48 VIEWS
"New Yorkers Sound Off at Taxi & Limousine Commission" - 21 VIEWS  
"This Is The Only Liquid Bloomberg Should Be Banning" - 59 VIEWS   
"The Romance of Old Machines: BK’s Sesame Letterpress" - 110 VIEWS
Etc.  So, kids, chances are your Facebook status updates about what you had for lunch are getting more look-sees than the big-time blog content on Animal New York.  Now doesn’t that make you feel better about your life?
(Unless you work at Animal New York, of course.)   

(photo via Twitter)

Animal New York impresario (and hardy eater/heart attack candidate) Bucky Turco delivers his state of the union to the Animal writing staff.     

So just how EPIC can a website FAIL?  According to Compete’s Site Analytics, over the three month period directly after Mother New York's redesign of Animal New York, the site was averaging only 753 visitors daily!  We decided to use Vimeo's precision tallies to take a look at the traffic generated by some recent Animal New York video-based articles.  What we found was facepalmingly pitiful (and some of these posts have been live for WEEKS!):

  • "Animals Eating Animals: Episode 2" - 89 VIEWS
  • "Protestors Shouting Down Ahmadenajad Outside NY Hotel" - 38 VIEWS
  • "Meet Patrick Waldo, The Artist F.K.A. Moustache Man" - 156 VIEWS
  • "Artist’s Notebook: Rollin Leonard" - 48 VIEWS
  • "New Yorkers Sound Off at Taxi & Limousine Commission" - 21 VIEWS  
  • "This Is The Only Liquid Bloomberg Should Be Banning" - 59 VIEWS   
  • "The Romance of Old Machines: BK’s Sesame Letterpress" - 110 VIEWS

Etc.  So, kids, chances are your Facebook status updates about what you had for lunch are getting more look-sees than the big-time blog content on Animal New York.  Now doesn’t that make you feel better about your life?

(Unless you work at Animal New York, of course.)   



(via Animal New York) / [view large]


Animal New York FAIL of the week: what’s “rong” with this picture? 
Yes, that’s right, artist Ron English generously stooped to offer Animal New York a peek into his creative process and they say a big thank you by MISSPELLING HIS NAME!  The clumsily redundant doubled-up introduction (“this week…”, “this week…”) was just thrown in for an extra degree of professionalism, we guess.  The best part: this gaffe has been up like this unnoticed and uncorrected for THREE FULL DAYS already, suggesting the writers at Animal New York can’t even get their own editor, Bucky Turco, to read the site.  Ouch!      

Animal New York FAIL of the week: what’s “rong” with this picture? 

Yes, that’s right, artist Ron English generously stooped to offer Animal New York a peek into his creative process and they say a big thank you by MISSPELLING HIS NAME!  The clumsily redundant doubled-up introduction (“this week…”, “this week…”) was just thrown in for an extra degree of professionalism, we guess.  The best part: this gaffe has been up like this unnoticed and uncorrected for THREE FULL DAYS already, suggesting the writers at Animal New York can’t even get their own editor, Bucky Turco, to read the site.  Ouch!      



(via Twitter)


Reader response to the new Animal New York: “a site with no brain”.

(via Twitter)

Reader response to the new Animal New York: “a site with no brain”.


“animalnewyork.com has a down traffic trend and its number of visitors is going down.  It lost 59528 positions from the last three months, which is about 102.63% decrease.”  (source: WebTrantula web analysis)                

On May 19th, 2012, website Animal New York celebrated a redesign after being adopted by advertising agency Mother New York as its new “web publishing arm”.  The result of that big money capital infusion and Mother's generous aesthetic overhaul of Animal?  Why, just one of the most EPIC FAILS in blogosphere history, of course!  Readership atrophied, newly drafted employees went AWOL, and unintended editorial hilarity began to ensue on a daily basis, making Animal New York required reading, though not in the way Bucky Turco and crew had hoped.  This blog intends to follow along with the comedy of errors Animal New York has become until…  Follow us.  

animalnewyork.com has a down traffic trend and its number of visitors is going down.  It lost 59528 positions from the last three months, which is about 102.63% decrease.”  (source: WebTrantula web analysis)                

On May 19th, 2012, website Animal New York celebrated a redesign after being adopted by advertising agency Mother New York as its new “web publishing arm”.  The result of that big money capital infusion and Mother's generous aesthetic overhaul of Animal?  Why, just one of the most EPIC FAILS in blogosphere history, of course!  Readership atrophied, newly drafted employees went AWOL, and unintended editorial hilarity began to ensue on a daily basis, making Animal New York required reading, though not in the way Bucky Turco and crew had hoped.  This blog intends to follow along with the comedy of errors Animal New York has become until…  Follow us.